Our story

Built from the ground up in Newcastle upon Tyne.

CPB Distribution started trading in September 2024 with a simple approach: buy well-known branded stock smartly, move it on efficiently, and reinvest every bit of profit back into growing the business.

Who we are

A lean, focused wholesale distribution operation

CPB Distribution, a trading name of CPBTrade LTD, is a UK-based wholesale distribution business operating out of Newcastle upon Tyne in the North East of England. We buy and distribute products across a wide range of categories and brands, with fulfilment and logistics handled through our prep centre in Brighton so we can focus on sourcing and growth.

Since launching in September 2024, the business has grown every single quarter. That growth hasn't come from external funding — it's come from disciplined reinvestment. Profit made on sales goes straight back into buying more stock and building working capital, compounding growth quarter after quarter.

September 2024

CPB Distribution launches

Started trading, moving well-known consumer brands and building a strong track record in distribution.

2024 – 2025

Consistent quarterly growth

Every quarter's profit reinvested into stock and capital, steadily growing order volume, product range, and cash reserves.

Now

Scaling into wholesale

Building direct relationships with brands and distributors to establish stable, bulk wholesale buying.

Next

Bringing in investment

Opening the business up to investors who want to back a proven, methodical growth model with fresh capital.

How we operate

One growing business, built for wholesale

STAGE 01

Trading Foundation

Built a growing, profitable trading channel since September 2024, moving trusted, well-known brands.

STAGE 02

Reinvest & Build Capital

Every quarter's profit reinvested into stock and working capital, compounding growth and purchasing power.

STAGE 03

Wholesale Partnerships (scaling now)

Moving into direct wholesale accounts with brands and distributors for better margins and more predictable stock.

What we stand for

The principles behind the growth

01

Reinvest, don't withdraw

Profit is treated as fuel for growth first. Reinvesting into stock and capital every quarter has been the engine behind our numbers.

02

Genuine, well-known brands

We deal in trusted, recognisable products — from Febreze to GoPro — so customers buy with confidence and returns stay low.

03

Methodical, not reckless

Growth has been steady and controlled, quarter by quarter, rather than chasing short-term spikes. That's the model we intend to keep.

Based in the North East

Proudly operating out of Newcastle upon Tyne

Being based in Newcastle upon Tyne keeps overheads sensible and connects us to a strong regional network of trade and logistics — all while supplying customers right across the UK.